Digital Marketing Account Manager

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Requirements:

• Organized and process-driven with high attention to detail.
• Client-facing personality, comfortable engaging with clients.
• Tech-savvy with the ability to master marketing software like HubSpot and SEMRush.
• Excellent verbal communication and writing skills.
• Self-starter with the ability to work in a fast-paced environment.
• Result-driven with skills to analyze and improve performance.
• At least 4 years of professional marketing experience, preferably in a marketing agency.
• Familiarity with HubSpot or similar CRM software.
• Experience managing demand generation campaigns for B2B companies.
• Experience with multi-channel approaches to lead generation.
• Familiarity with Google marketing tools such as Analytics, Ads, etc.

Responsibilities:

• Contribute to account strategy and tactics with the Account Director.
• Formulate marketing strategies at the start of client engagements.
• Develop positioning, messaging, and offer frameworks for campaigns.
• Create multi-channel campaign calendars including themes, targeting, and distribution.
• Collaborate with experts to deliver quality campaigns.
• Review campaign materials for quality standards and adherence.
• Create performance reports, analyze results, and optimize campaigns.