Product Growth Manager

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Requirements:

• Bachelor's degree in business, marketing, IT, or related field.
• 4 - 5 years of experience in a product management or marketing role.
• Proven track record in driving product growth and revenue.
• Strong analytical skills and data-driven decision making.
• Experience in A/B testing, experimentation, and growth hacking.
• Excellent communication and interpersonal skills.
• Ability to collaborate and work effectively in cross-functional teams.
• Understanding of product lifecycle management.
• Experience in the cybersecurity industry.
• Knowledge of SaaS business and Product Led Growth models and metrics.
• Proficiency in data analysis tools.
• Experience with marketing automation and CRM platforms.

Responsibilities:

• Develop and execute product growth strategy aligned with business objectives.
• Conduct in-depth market research to inform product development and go-to-market strategies.
• Lead growth initiatives by optimizing product features and user experiences through data-driven experimentation.
• Collaborate cross-functionally with product, marketing, sales, and engineering teams.
• Analyze user behavior using data analytics to improve customer journeys.
• Drive product adoption with strategies to increase engagement.
• Optimize product lifecycle management including updates and enhancements.
• Develop pricing and packaging strategies for revenue generation.
• Track and analyze product performance metrics to inform decisions.
• Leverage data insights for product improvements and marketing campaigns.
• Assist online sales by creating self-service buying experiences.