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Head of Growth - Remote

Posted 5 months agoViewed

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💎 Seniority level: Lead, 7 years

💸 Salary: 145000.0 - 190000.0 USD per year

🔍 Industry: EdTech

🏢 Company: Numerade👥 11-50💰 $26,000,000 Series A over 3 years agoEducationEdutainment

🗣️ Languages: English

⏳ Experience: 7 years

Requirements:
  • Minimum of 7 years’ experience in B2C subscription growth marketing, with a focus on content driven growth, product lead growth/SEO, driving marketing campaigns, and anything else that makes sense.
  • An entrepreneurial outlook; you’re VERY comfortable in a “startup” environment.
  • Owner mentality and quick to get your hands dirty so you can learn the intricacies of what works / what does not.
  • Deep exposure to performance marketing across Google, FB, TikTok, etc. channels.
  • The ability to leverage data, manipulate data and extract insights. If you are scared of excel, please do NOT apply.
  • Experience testing and scaling every type of growth & marketing channel, from paid marketing, email, social, etc. and channels from the ground up.
  • Hypothesis-guided skills that are used to prioritize a large number of ideas against a finite amount of resources.
  • Exceptional written and verbal communication skills.
  • The ability to quickly take a thought and turn it into execution very quickly.
Responsibilities:
  • Own the revenue goal
  • Develop strategies to improve acquisition, conversion, engagement, and retention, supported by rigorous quantitative analysis.
  • Drive funnel optimization and lifecycle marketing (including email, sms, etc) after deeply understanding our users
  • Scale and deepen Numerade’s presence on key social channels.
  • Build paid media strategies promoting Numerade’s brand and product, with a focus on driving measurable user acquisition
  • Proactively identify channel optimization and growth opportunities, surfacing dependencies and blockers to cross-functional stakeholders.
  • Collaborate with product and other partners to improve user flow and proactively identify content and user experiences that fuel subscription growth.
  • Partner with our customer success teams to drive overall customer satisfaction and increase retention.
  • Partner with out content operations team and deepen our relationships with our educators and leverage content for overall growth.
  • Partner with our product, eng and SEO teams to build and maintain scalable growth initiatives.
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