Specialist, Strategy & Analytics

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Requirements:

• Bachelor’s degree or equivalent experience.
• 3+ years agency experience in media buying/planning, omni-channel marketing, or strategy roles.
• Strong analytical skills and creative thinking.
• Proficiency in Microsoft Excel and Google Suite.
• Expertise in media planning and syndicated research tools.
• Experience with social listening tools for analyzing trends.
• Knowledge of social content data for actionable insights.
• Strong collaborative team leadership and effective communication.
• Ability to manage workload and meet deadlines efficiently.
• Demonstrated success in leveraging data for decision making.

Responsibilities:

• Partner with Revenue and Client Solutions leads to develop insight-driven strategies for accounts.
• Provide business justification for investments in influencer marketing based on market trends.
• Drive strategic direction for accounts focusing on audience targeting and media distribution.
• Present strategic approach and media strategy to clients.
• Work with the account team to interpret and present campaign data.
• Develop strategic roadmaps for accounts that outline growth strategies.
• Lead campaign recap process translating data into actionable insights.