Specialist, Strategy & Analytics

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Requirements:

• Bachelor’s degree or equivalent experience.
• 3+ years agency experience in media buying/planning, omni-channel marketing, or previous strategy roles.
• Strong analytical skills combined with creative thinking.
• Proficiency in Microsoft Excel and Google Suite.
• Expertise in media planning/syndicated research tools such as YouGov, GWI, Helixa, and Simmons.
• Experience with Boolean queries and social listening tools.
• Survey design and quantitative analysis skills.
• Knowledge of social content data for actionable insights.
• Strong collaboration and communication skills.

Responsibilities:

• Partner with Revenue and Client Solutions leads to develop insight-driven strategies for a portfolio of accounts.
• Provide business justification for influencer marketing investments based on trends and data.
• Drive strategic direction focusing on audience targeting, creative, and media.
• Ensure account media plans align with client goals.
• Present strategies and KPIs to clients.
• Interpret and present campaign data for optimizations.
• Develop a strategic roadmap for accounts.
• Lead campaign recap process translating data into actionable insights.