Head of Ad Monetization

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Requirements:

• At least 4 years of hands-on experience with mobile ad models and mediation platforms like AdMob or IronSource.
• Experience managing ad monetization teams and leading ad strategies.
• Proven ability to analyze key monetization metrics and optimize performance.
• Strong familiarity with ad networks, real-time bidding, and programmatic strategies.
• Extensive experience running A/B tests to determine optimal ad configurations.
• Understanding of how to integrate ads into gameplay without disrupting the player experience.

Responsibilities:

• Take full ownership of defining and implementing a robust ad monetization strategy that maximizes revenue without compromising the player experience.
• Oversee the placement, frequency, and types of ads within our games.
• Build and maintain strong relationships with ad networks and partners.
• Leverage data and analytics to track performance metrics and optimize ad monetization efforts.
• Collaborate closely with product and user acquisition teams to align ad strategies with overall goals.
• Run A/B tests and experiments to refine ad placement strategies and formats.