- Develop and execute organic social strategies across Instagram, TikTok, LinkedIn, Facebook, YouTube, and emerging platforms.
- Create content calendars aligned with marketing campaigns and identify opportunities for original, social-first content.
- Conceptualize, script, film, edit, caption, and publish short-form video content independently.
- Create graphics, carousels, stories, and social copy using Canva, CapCut, or comparable tools.
- Coach faculty, alumni, and other contributors in remotely recording high-quality content.
- Monitor organic reach, engagement, audience growth, website traffic, leads, and applications, and use analytics to improve strategy.
- Share performance insights, recommendations, and opportunities with marketing leadership.
- Engage with followers and participate in relevant online conversations.
- Manage influencer and affiliate partnerships, including briefs, approvals, deliverables, and performance tracking.
- Collaborate with marketing, design, and paid media colleagues on integrated campaigns.
Canva