- Manage day-to-day operational tasks supporting the marketing and paid media team.
- Schedule ads and organize campaigns and creative assets accurately and on time.
- Maintain tracking sheets, campaign trackers, reports, and internal marketing documentation.
- Extract and organize advertising comments to help gather customer feedback and identify recurring questions and insights.
- Build and manage a pipeline of UGC creators and influencers, including research, outreach, follow-ups, and deliverable coordination.
- Research competitors’ advertising activity, creative angles, messaging, offers, and promotional strategies.
- Support the Head of Meta and paid media team with campaign preparation, scheduling, launch tasks, and monitoring.
- Coordinate projects and deliverables with Creative Strategists, Media Buyers, Editors, and other team members.
- Identify operational bottlenecks and improve workflows, trackers, templates, and documentation.
- Use ChatGPT and Claude to support research, reporting, documentation, and problem-solving.
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