- Plan, write, and publish content across LinkedIn (primary channel), TikTok, YouTube, Facebook and Instagram building a consistent posting cadence
- Create posts built to stop the scroll for our audience — mid-market CFOs, Controllers, and business owners — using angles that trigger real reactions
- Manage all engagement: replying to comments, DMs, and building relationships in the comments of others' posts
- Own Chris's (Founder) personal LinkedIn presence alongside the company page
- Track performance and double down on what's working; kill what isn't