- Pursue revenue goals and KPIs with assigned strategic accounts.
- Build and maintain relationships with contacts at different levels of key end-user organizations.
- Develop and execute strategic plans to increase brand awareness and revenue.
- Create marketing and sales programs to support corporate initiatives and product launches.
- Manage account sales data, track trends, and identify risks to proactively mitigate losses.
- Maintain accurate customer and contact activity records in the CRM database.
- Act as a liaison between the market segment and internal departments including customer service, purchasing, and logistics.
- Participate in regional or national industry trade shows, distributor training, and customer visits.
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