- Translate complex business objectives into scalable digital strategies.
- Architect and maintain design systems, email master templates, and component hierarchies.
- Act as lead designer for engineering squads, setting standards for performance, accessibility, and responsiveness.
- Lead the design process from ideation to launch with rigorous pre- and post-launch reviews.
- Optimize digital performance for web and email by balancing high-fidelity creative with loading speed and SEO standards.
- Mentor colleagues and provide constructive design feedback.
- Integrate AI tools such as Magnific and Figma AI Suite into design workflows to accelerate prototyping and ideation.
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