- Build and style service pages, city landing pages, and web content using provided copy and strategic direction.
- Select client photos, enhance them with AI tools, or source suitable imagery.
- Apply design thinking to create visual hierarchy that guides visitors toward calls to action.
- Make minor copy adjustments to improve visual flow, including tightening headlines and breaking up text blocks.
- Implement clear calls to action, scannable content, trust signals, whitespace, and mobile-responsive layouts.
- Maintain visual consistency while adapting design style to each client's industry and personality.
- Conduct visual quality assurance before handoff.
- Work with Onboarding Specialists to interpret strategic recommendations and translate them into visual experiences.
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