- Create and manage educational beauty and wellness content, including lessons, courses, in-app materials, and AI-generated video lessons and visual content using modern AI
- Track and analyze content performance metrics (engagement, completion rates, retention impact, etc.)
- Run content experiments to continuously improve effectiveness and drive measurable results
- Write clear, engaging scripts for educational video content
- Ensure all content is accurate, user-friendly, and aligned with the brand voice and content standards
- Manage, upload, and update content using CMS and LMS platforms
- Review, edit, and improve existing content to maintain high quality and relevance
- Research beauty, skincare, and wellness topics to support content creation
- Stay informed about beauty industry trends, user needs, and emerging topics
- Collaborate with product, design, and cross-functional teams to support content initiatives