- Own and grow content strategy as a distinct practice area, setting the vision and service offerings.
- Develop a clear point of view on exceptional content and promote it internally and externally.
- Establish content best practices, style guides, editorial standards, and workflow processes.
- Serve as a senior content strategist and editor on key client engagements.
- Build and manage a bench of vetted fractional and freelance copywriters.
- Lead or contribute to new business pitches and proposals.
- Design and lead internal training sessions to upskill colleagues on content disciplines.
- Develop and champion the agency's approach to AI-assisted content creation and quality control.
Project ManagementBusiness Development