- Own member growth and the prioritized backlog, building the measurement framework used to size and evaluate growth bets.
- Navigate the full funnel to achieve growth goals, including acquisition, onboarding, activation, retention, reactivation, and referrals.
- Conduct experiments end to end: hypothesis, instrumentation, analysis, iteration, and knowing when to stop.
- Use AI tooling to compress the loop from idea to shipped experiment to increase team velocity.
- Report to the executive team on initiatives, priorities, and trade-offs.
- Help product managers and marketers across the company surface and clear growth blockers.
- Iterate on artist tools and promotional assets to build organic and viral growth loops.
Data Analysis