- Develop and execute a channel sales strategy that supports regional revenue, pipeline, and market expansion goals.
- Recruit, onboard, develop, and grow strategic relationships across distributors, direct market resellers, value-added resellers, managed service providers, systems integrators, and technology partners.
- Identify and pursue new partner-led business opportunities that expand Nitro’s reach within target markets and customer segments.
- Build executive-level relationships within partner organizations and establish joint business plans, priorities, and success measures.
- Work closely with partner sales teams to identify target accounts, uncover customer opportunities, and advance joint sales activity.
- Train and enable partners to confidently position, demonstrate, and sell Nitro’s solutions.
- Provide high-level product demonstrations and support partners in aligning Nitro’s solutions to customer business needs.
- Maintain visibility into partner-generated pipeline, sales activity, next steps, and revenue performance.
- Monitor market trends, competitive activity, and partner feedback to identify opportunities and adjust regional strategy.
- Represent Nitro at partner meetings, industry events, and regional conferences to build market awareness and strategic relationships.
Business DevelopmentNegotiationPresentation skills+1 more