- Write, edit, and fact-check fundraising, petition, and survey emails and SMS.
- Build email and SMS sends, including content, links, fundraising forms and refcodes, sender details, and scheduling.
- Build and maintain audience segments, suppressions, and send rules.
- Run a written QA checklist on every send and fix errors.
- Plan and run A/B tests, select winners, and apply results to the full list.
- Keep a testing log and use results to improve copy and targeting.
- Monitor deliverability, inbox placement, and engagement, and manage onboarding, reactivation, and sunset streams.
- Produce weekly and campaign-level reports on revenue, list growth, and engagement.
- Coordinate with consultants and vendors on paid list growth, ads, and outsourced fundraising.
CRMA/B testing