Lunar Solar Group

👥 11-50AdvertisingSocial Media MarketingE-CommerceEmail MarketingBrand Marketing💼 Private Company
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Lunar Solar Group is a dynamic agency specializing in branding, e-commerce, social media, and digital marketing solutions. We partner with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies, combining digital expertise with creative services to help our clients scale. Our technology stack includes WordPress, Google Tag Manager, and a Content Delivery Network, ensuring fast and reliable performance. We're a rapidly expanding agency with a remote-first work environment, providing our team members with the flexibility to work from anywhere. Our culture prioritizes innovation, collaboration, and continuous learning. We focus on building a high-performing environment where our employees can thrive and develop their careers. We're committed to staying at the forefront of industry trends, offering our team early access to beta features and platform insights. Currently, we are seeking a Head of Paid Social to join our team. We value data-driven decision-making, encourage innovation, and maintain direct relationships with platform partners to ensure the agency remains adaptable and proactive. If you're looking for a fast-paced, innovative environment with opportunities for professional development and impact, we invite you to explore career opportunities with Lunar Solar Group.

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📍 United States, Canada

🧭 Full-Time

🔍 Marketing Analytics

  • 3-6 years in marketing analytics, growth strategy, or data analysis within an agency, brand, or eCommerce setting.
  • Deep understanding of performance marketing & digital advertising, including paid social (Meta, TikTok), search (Google Ads, Bing), email marketing, and retention campaigns.
  • Strong knowledge of funnels, on-site conversion metrics, and customer journey analysis in eCommerce.
  • Proficiency in Google Analytics (GA4 preferred), Looker, or similar analytics tools.
  • Understanding of the Shopify/eCommerce ecosystem and key metrics like AOV, LTV, conversion rates, and retention trends.
  • Strong skills in Excel/Google Sheets for data analysis and reporting.
  • Analyze omnichannel marketing performance, including paid social, search (Google/Bing), email/retention, programmatic, and on-site conversion.
  • Identify opportunities to improve ROAS, CAC, LTV, and funnel efficiency across channels.
  • Partner with media teams to diagnose performance fluctuations and optimize spend allocation.
  • Develop predictive models to forecast spend efficiency, revenue growth, and conversion trends.
  • Provide data-backed recommendations for media mix adjustments across paid and owned channels.
  • Evaluate incrementality testing, attribution models, and campaign lift studies to refine strategy.
  • Conduct competitive benchmarking, market research, and customer segmentation analysis.
  • Support A/B testing and experimentation, including landing page and audience insights.
  • Stay ahead of emerging trends in digital marketing, AI-driven analytics, and eCommerce.
  • Build and maintain dashboards and automated reports in Google Analytics, Looker, Power BI, Tableau, or Google Data Studio.
  • Translate complex datasets into clear, actionable insights for internal teams and clients.
  • Develop reporting frameworks to measure campaign performance, customer behavior, and marketing efficiency.
  • Identify opportunities to leverage AI tools for marketing analytics, automation, and workflow optimization.
  • Improve predictive modeling, anomaly detection, and real-time performance monitoring.
  • Explore AI-driven insights for media buying, budget allocation, and performance forecasting.

SQLData AnalysisGoogle AnalyticsTableauData visualizationA/B testing

Posted about 1 month ago
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📍 United States, Canada

🧭 Full-Time

🔍 Advertising

  • 1-3 years of professional experience in digital marketing, with a focus on paid search.
  • Strong verbal and written communication skills.
  • Strong analytical skills with the ability to interpret data and provide actionable insights.
  • Proficiency in SEM advertising platforms (e.g., Google Ads, Bing Ads), Google Analytics, Excel and other notable technologies.
  • Strong project management skills and attention to detail.
  • Build and maintain paid search media campaigns across various platforms. Google, YouTube, and Bing ads experience required.
  • Daily campaign management - Budget management and pacing, monitoring campaign performance against KPIs and goals. Monitor search term reports, create keyword analyses, negative keyword list maintenance, quality score audits, creative performance audits, audience or demographics insights, etc.
  • Intermediate understanding of the fundamentals of Paid Search media buying and strategy to drive performance for clients.
  • Ability to assess and execute optimizations across owned accounts with manager consultation that are in line with best practices and lead to improved performance on accounts.
  • Actively take part in client facing and internal agency meetings.
  • Provide regular performance reports and strategic recommendations to clients.
  • Stay up-to-date with the latest trends and best practices in paid media advertising.
  • Be a team player! Knowledge shares any new tests, experiences and articles with the wider paid media team.

Data AnalysisGoogle Analytics

Posted about 2 months ago
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