- Identify and research target accounts using modern sales data tools.
- Conduct cold outreach via phone, email, and social channels to generate new pipeline.
- Engage prospects with messaging tailored to their business needs.
- Qualify leads against defined criteria before handing them off to Account Executives.
- Maintain accurate records of prospect interactions and progress in Salesforce.
- Collaborate with marketing and sales teams to refine outbound messaging and campaigns.
- Achieve activity metrics for calls, emails, and meetings booked.
- Stay up to date on product knowledge, industry trends, and the competitive landscape.
Salesforce