- Identify and research target accounts using modern sales data tools
- Conduct cold outreach via phone, email, and social channels to generate new pipeline
- Engage prospects with compelling messaging tailored to their business needs
- Qualify leads against defined criteria before handing off to Account Executives
- Maintain accurate records of prospect interactions and progress in CRM (Salesforce)
- Collaborate with marketing and sales teams to refine outbound messaging and campaigns
- Consistently achieve activity metrics (calls, emails, meetings booked)
- Stay up to date on product knowledge, industry trends, and competitive landscape
SalesforceCRM