Apply📍 United Kingdom
🧭 Full-Time
💸 50000 - 65000 GBP per year
🔍 EdTech
- 4+ years of experience working in product marketing for a B2C technology business
- Willing to get your hands dirty while also working on strategy
- Comfortable working in small cross-functional teams, working across Marketing, Product, Data, Customer Support and Content
- Motivated by being a key stakeholder in a small but rapidly growing business
- Drive adoption of new features & products
- Lead GTM research, strategy and coordination
- Collaborate with Product teams to understand and communicate the value of new features and products
- Educate internal and external stakeholders about product capabilities through clear, compelling storytelling
- Develop and execute conversion strategies
- Craft and implement strategies to optimise the customer journey and increase conversion rates across the funnel
- Identify key user segments and develop tailored marketing campaigns to drive engagement and adoption.
- Write compelling copy to drive conversion
- Leverage data-driven insights
- Conduct thorough market and competitor analyses to uncover trends, opportunities, and insights to inform product and marketing decisions
- Measure and report on key performance indicators (KPIs) related to conversion and adoption, such as activation rates, feature utilisation, and revenue contribution
- Collaborate cross-functionally
- Partner with Product, Marketing, Data, Customer Support and Content teams to align on priorities and deliver cohesive campaigns
- Act as the voice of the customer by integrating user feedback into product roadmaps and marketing strategies
- Manage stakeholders by communicating progress, challenges, and successes
- Mentor junior team members as the team scales and the role grows in scope
LeadershipProject ManagementData AnalysisPeople ManagementProduct ManagementProject CoordinationGoogle AnalyticsCross-functional Team LeadershipStrategyData analysisGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingMentoringAttention to detailOrganizational skillsTime ManagementWritten communication
Posted 2024-11-21
Apply