- Secure meetings with prospective accounts and prepare for those meetings by vetting accounts and documenting key information.
- Lead in-person sales meetings with private practices, educating OBGYNs, office managers, and clinic staff about the service and referral process.
- Activate new accounts as referral partners by leading sales conversations and setting up referral workflows and in-office collateral.
- Grow accounts through ongoing management, building relationships with practice champions and providing tailored updates.
- Introduce new service lines and offerings to practice partners and identify opportunities to deepen referral relationships.
- Share market insights, risks, and opportunities with the Growth team.
- Maintain up-to-date CRM records for the territory and conduct targeted outreach.
- Track territory performance against KPIs and identify opportunities for improvement.
Business DevelopmentAccount Management