- Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo across all ICPs and product lines.
- Own GTM strategy and execution for new product launches, including procurement and site visit initiatives, from brief to enablement.
- Define and refine ICPs and personas through customer research, win/loss data, and competitive analysis.
- Create sales tools such as battlecards, pitch decks, pricing guides, and talk tracks to accelerate conversion.
- Collaborate with Product and Finance on pricing strategy, packaging, and product naming for new releases.
- Lead cross-functional alignment through positioning briefs, product one-pagers, and leadership updates.
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