- Support execution and optimization of integrated demand generation campaigns across email, paid, organic, and partner channels.
- Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre- and post-event follow-up.
- Support brand marketing efforts, including messaging consistency, content development, and campaign creative.
- Contribute to product marketing initiatives such as launches, sales enablement content, and positioning.
- Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events.
- Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation.
- Track, analyze, and report on campaign performance and ROI.
- Manage vendor and event budgets, timelines, and deliverables.