Applyπ United States
π§ Full-Time
πΈ 125000.0 - 176000.0 USD per year
π Web3
- 5-8 years of experience in product marketing, growth marketing, or related fields
- Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing
- Exceptional project management skills with the ability to execute complex initiatives across multiple teams
- Ability to translate technical concepts into clear, compelling narratives
- Experience managing content calendars, marketing campaigns, and cross-functional initiatives
- Strong organizational and communication skills; ability to manage multiple projects simultaneously
- Previous experience in web3 and payments or fintech required
- Develop & Execute GTM Strategies β Define marketing strategies for new and existing products, ensuring alignment with business goals and customer needs
- Positioning & Messaging β Craft compelling positioning, messaging, and value propositions that resonate with developers, businesses, and end users
- Content & Storytelling β Develop high-quality content (blogs, social media, video scripts, product pages, case studies) to drive product awareness and adoption
- Cross-functional Collaboration β Work closely with Product, Growth, Community, and Ecosystem teams to ensure a seamless and consistent product marketing approach.
- Campaign & Launch Execution β Lead end-to-end marketing campaigns, including content creation, distribution strategy, and performance measurement
- Market Research & Competitive Insights β Conduct research to understand user needs, market trends, and the competitive landscape to inform marketing strategy
- Success Measurement & Optimization β Define KPIs, track marketing performance, and iterate on strategies based on data-driven insights
Content creationCross-functional collaborationMarket Research
Posted 21 days ago
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