PPC Specialist, Part Time (Google Ads, LSA, Meta, YouTube)
New
J
JobgetherDigital advertising
Fully remote position available to candidates based in the United States., Scheduled hours must overlap Eastern Time business hours, approximately 10 AM–3 PM ET.Part-TimeMiddle
Salary22 - 28 USD per hour
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Job Details
- Experience
- At least 3 years of hands-on Google Ads management experience; at least 2 years of hands-on Meta Ads experience.
Requirements
- Have at least 3 years of hands-on Google Ads management experience.
- Have practical experience managing Google Local Services Ads, including setup, verification, lead disputes, and budget optimization.
- Have at least 2 years of hands-on Meta Ads experience, particularly in lead generation or e-commerce campaigns.
- Have experience planning and managing YouTube video advertising campaigns.
- Know conversion-tracking technologies, including GA4, Google Tag Manager, and offline or CRM conversion imports.
- Be able to manage multiple advertising accounts, budgets, industries, and performance objectives simultaneously.
- Be able to interpret campaign data, work with spreadsheets, and translate insights into improvements.
- Hold current Google Ads certifications in Search, Video, and Measurement, or be willing to obtain them within the first 30 days.
- Be available to work 20–25 hours per week, with scheduled hours overlapping Eastern Time business hours, approximately 10 AM–3 PM ET.
- Have reliable high-speed internet, a personal computer, and a remote workspace equipped with a webcam and microphone.
- Respond to team and client communications within one hour during scheduled working hours and provide end-of-day updates.
- Perform all work personally; subcontracting or outsourcing is not permitted.
Responsibilities
- Manage Google Ads campaigns across Search, Performance Max, Display, Demand Gen, and YouTube, including budget allocation.
- Set up and optimize Google Local Services Ads, including profiles, verification, service areas, bidding, budgets, lead disputes, and review requests.
- Develop and manage Meta advertising campaigns across Facebook and Instagram for lead generation, sales, audience targeting, and creative testing.
- Plan and launch YouTube video advertising campaigns, with opportunities to support Connected TV and streaming television initiatives.
- Implement, audit, and maintain conversion tracking using GA4, Google Tag Manager, Google Ads conversions, Meta Pixel, Conversions API, and call tracking tools.
- Optimize campaigns through keyword research, negative keywords, bid adjustments, budget management, ad copy testing, and audience and placement refinements.
- Monitor advertising spend and campaign pacing daily, identify performance issues, and implement corrective actions.
- Connect advertising performance with CRM data to measure qualified leads, customer acquisition costs, and return on ad spend.
- Prepare monthly client performance reports and participate in client meetings to present results and recommendations.
- Audit prospective client accounts, maintain change logs, provide daily updates, and collaborate with internal teams.
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