Data Analyst, Marketing
New
Y
YazioNutrition app
100% remote and open to candidates based in Germany, Spain, Portugal, or the U.K.Full-Time
Salary not disclosed
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Job Details
- Required Skills
- PythonSQLA/B testingdbt
Requirements
- Have hands-on experience with performance marketing data for a native mobile app, covering channel-level or MMP data, ideally both.
- Understand attribution, incrementality, funnel analysis, and cohort analysis.
- Know marketing performance metrics including iROAS and CAC.
- Demonstrate high proficiency in SQL.
- Have working knowledge of Python.
- Have solid experience in analytics engineering, such as transforming data with dbt, or in data science, such as geo-lift tests, holdout tests, A/B tests, or media mix modeling.
Responsibilities
- Identify which performance marketing campaigns to scale up or back based on campaign data.
- Partner with the CRM team to assess messaging by user segment and run experiments to measure uplift.
- Own data transformations from raw channel and MMP data to curated datasets in the self-service BI tool.
- Define requirements with Data Engineering to ingest new data sources.
- Work with the Analytics team to build a data-driven culture.
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