Director, Product Launch & GTM
New
J
JobgetherEnterprise software
The position is remote within the United States, with a hybrid option in Boston, Massachusetts.Full-TimeDirector
SalaryAnnual salary range: $150,000–$190,000, depending on experience, qualifications, skills, and location.
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Job Details
- Experience
- At least 7 years of experience in B2B enterprise software, particularly in product marketing, product launch management, or go-to-market program management; at least 5 years of experience leading cross-functional product launches from strategy through execution within a matrixed organization.
Requirements
- At least 7 years of experience in B2B enterprise software, particularly in product marketing, product launch management, or go-to-market program management.
- At least 5 years leading cross-functional product launches from strategy through execution within a matrixed organization.
- Ability to coordinate Product Management, Marketing, Sales, Customer Success, and Sales Enablement teams without direct reporting authority.
- Experience managing multiple concurrent product launches or a recurring, large-scale launch program.
- Ability to develop GTM plans covering market definition, positioning, messaging, pricing input, sales enablement, and customer success readiness.
- Experience defining launch KPIs or performance scorecards and presenting results to senior leadership.
- Strategic planning, program management, organizational, and stakeholder leadership skills.
- Experience with stage-gate frameworks or New Product Introduction processes is preferred.
- Previous collaboration with Product Management teams and quota-carrying sales organizations on GTM planning and launch readiness is preferred.
- Background in CAD, PLM, ALM, SLM, industrial software, or manufacturing technology is preferred.
- Experience coordinating launches connected to flagship customer events is preferred.
- Familiarity with beta testing and early-access program design is preferred.
Responsibilities
- Lead planning and execution of Spring and Fall product launch seasons, managing scope, timelines, budgets, milestones, communications, and post-launch reviews.
- Establish and operate cross-functional launch structures across Product, Marketing, Sales, Customer Success, Enablement, Partnerships, and Communications.
- Define ownership, deliverables, and deadlines across messaging, enablement, campaigns, events, customer stories, and performance metrics.
- Coordinate product-specific go-to-market strategies with Launch GTM Leads, ensuring consistent positioning, messaging, prioritization, and readiness.
- Partner with Product Management to define target markets, buyer personas, use cases, and ideal customer profiles.
- Determine launch categories and recommend tailored launch approaches for individual products.
- Support beta and early-access programs, validate product and market assumptions, and help secure customer references.
- Lead GTM forums, maintain launch risk logs, and coordinate readiness reviews and stage-gate decisions.
- Improve the GTM launch playbook and stage-gate framework, and monitor product and launch readiness with program managers and functional leaders.
- Coach Launch GTM Leads, review launch seasons, and present progress, outcomes, and recommendations to executive leadership.
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