Data Scientist / Analyst
O
Oceans TalentMarketing analytics
Sri Lanka, Split shift with some overlap with our client’s time zone.Full-Time
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsTableau
Requirements
- Have proven experience in marketing measurement, performance analytics, and statistical modeling.
- Bring hands-on experience with marketing data pipeline platforms such as Funnel or Supermetrics.
- Have hands-on experience with Google BigQuery and data warehouse schema normalization.
- Have hands-on experience building dashboards in Tableau.
- Have hands-on experience with Google Analytics 4 and Google Tag Manager.
- Understand marketing attribution, Marketing Mix Modeling, predictive or causal modeling, and conversion measurement.
- Be methodical, detail-oriented, and self-directed when troubleshooting complex data pipelines.
- Communicate technical findings clearly to non-technical stakeholders.
- Be able to work a split shift with some overlap with the client’s time zone and attend in-person training during the first 3.5 weeks.
Responsibilities
- Build, maintain, and optimize marketing data pipelines using Funnel and Google BigQuery.
- Integrate marketing, advertising, and analytics data feeds into unified schemas and maintain consistent reporting repositories and data warehouses.
- Troubleshoot data quality anomalies, pipeline errors, and discrepancies, and document workflows, pipelines, and schema architectures.
- Design and maintain interactive Tableau dashboards and recurring marketing performance reports.
- Analyze website traffic, engagement, and conversion funnels using Google Analytics 4.
- Support tag implementation and tracking quality assurance using Google Tag Manager; audit tracking setups and address measurement gaps.
- Develop and support multi-touch attribution models and contribute to Marketing Mix Modeling and econometric evaluations.
- Apply statistical analysis, predictive modeling, and causal inference to evaluate marketing effectiveness and communicate practical recommendations.
- Integrate media planning and campaign data from Bionic and Skai and support analytics for the Kaleidoscope proprietary engine.
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