Paid Media Specialist
M
MicroSourcingDigital marketing
Source API remote eligibility restrictions: Philippines, Day ShiftFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Minimum of 2–3 years of hands-on experience
- Required Skills
- Google AnalyticsA/B testing
Requirements
- Have 2–3 years of hands-on experience building, managing, and optimizing performance campaigns.
- Have experience across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Be proficient in configuring and auditing conversion tracking, conversion APIs, custom events, and pixels using Google Tag Manager and Google Analytics 4.
- Be able to manage budget pacing, bid strategies, negative keyword hygiene, audience retargeting, and frequency management.
- Have experience translating multi-platform performance metrics into client-facing reporting decks with insights and action plans.
- Apply meticulous QA to checklists, campaign naming taxonomy, UTM parameters, and ad copy.
- Agency experience managing multi-client accounts or high-volume performance marketing budgets is preferred.
- Platform certifications in Google Ads, Meta, or LinkedIn are preferred.
- Experience with BI and reporting dashboards such as Looker Studio, Supermetrics, or Funnel.io is preferred.
- Basic understanding of HTML, JavaScript snippets, and server-side tracking principles is preferred.
Responsibilities
- Build and manage search campaigns across Google Ads and Microsoft Advertising, including keyword research, match-type strategies, negative keyword hygiene, ad copy, bid automation, and Quality Score optimization.
- Set up and manage paid social campaigns across Meta and LinkedIn Campaign Manager, including audience targeting, creative rotations, naming conventions, and pre-launch QA.
- Monitor bidding, audience segmentation, budget pacing, frequency capping, and full-funnel creative assets against campaign KPIs.
- Design and execute A/B tests across ad copy, creative, landing pages, audience cohorts, and bid models; document insights and scale top performers.
- Implement, verify, and troubleshoot tracking pixels, conversion actions, and UTM governance using Google Tag Manager, and reconcile data in Google Analytics 4.
- Build and maintain performance dashboards and client reports, with analysis, trend commentary, and tactical recommendations.
- Support audience sizing, budget allocation modeling, and channel phasing while maintaining account, tracking, and naming standards.
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