Senior Retention Specialist, CRM
New
D
DarkroomRetention marketing
Source API remote eligibility restrictions: United States, PST (mandatory)Full-TimeSenior
Salary60,000 - 80,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 3–5+ years of hands-on lifecycle, CRM, or email marketing execution
- Required Skills
- HTMLCSSCRM
Requirements
- Bring 3–5+ years of hands-on lifecycle, CRM, or email marketing execution experience.
- Have deep expertise in at least one enterprise-grade ESP, such as Braze, Salesforce Marketing Cloud, or Iterable.
- Have built complex, event-triggered journeys from scratch with multi-branch logic, wait steps, conditional splits, holdouts, and cross-channel orchestration.
- Demonstrate advanced behavioral and product-event segmentation, computed attributes, dynamic content, and personalization.
- Have built lead capture forms and opt-in logic, welcome series, first-conversion sequences, and subscription activation journeys.
- Have implemented loyalty, rewards, and win-back programs.
- Understand deliverability practices including domain warming and authentication (SPF, DKIM, DMARC, BIMI), sending reputation, list hygiene, and sunset policies.
- Be able to own and diagnose channel KPIs including opens, clicks, conversions, deliverability, bounces, spam complaints, and unsubscribes.
- Be comfortable with HTML and CSS for email and building templates and modules that render across clients.
- Understand ESP data flows, including API-based events, webhooks, ETL or CDP integrations, and product event streams.
- Be able to design and execute A/B and multivariate tests and assess significance.
- Work PST hours; the role includes monthly travel to San Francisco.
Responsibilities
- Build and QA CRM flows, automations, and campaigns from lead capture and welcome through activation, loyalty, repeat purchase, and win-back.
- Implement segmentation and audience logic, and build dynamic content for personalization at volume.
- Own the technical setup and health of the client’s ESP, including integrations, data feeds, event tracking, templates, and modules.
- Monitor channel performance and deliverability, and fix or escalate issues before they affect the program.
- Troubleshoot misfiring flows, under-populated segments, and broken templates, and document fixes.
- QA builds end to end for logic, rendering, links, personalization, and suppression before launch.
- Design and run the testing roadmap with the Associate Director, and report results.
- Partner with the Copy & Content Specialist to implement copy and creative accurately and on schedule.
- Build and maintain reporting for client KPI reviews.
View Full Description & ApplyYou'll be redirected to the employer's site
