Senior Associate Brand Manager, Channel Development Packtypes
New
H
HersheyConsumer brands
Based in the United StatesFull-TimeSenior
SalaryAnticipated annual base salary of $108,840–$136,050
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Job Details
- Experience
- At least 3 years of relevant professional experience.
- Required Skills
- Project ManagementBusiness AnalysisCross-functional Team LeadershipProblem SolvingStrategic thinking
Requirements
- Have at least 3 years of relevant professional experience.
- An MBA is preferred; relevant internal experience may be considered in its place.
- Demonstrate leadership, strategic thinking, analytical, and problem-solving skills.
- Bring strong business acumen and a holistic general-management mindset.
- Manage multiple priorities and lead projects effectively across functions.
- Demonstrate accountability for business results, including sales, income, and profitability.
- Communicate and build relationships with a broad range of stakeholders, including senior management.
- Project management experience is preferred.
- Previous profit and loss (P&L) exposure is an advantage.
- Experience with IRI/Circana data and insights is a plus.
Responsibilities
- Lead high-priority projects that support business segment growth objectives.
- Analyze business performance and turn findings into clear, actionable recommendations.
- Shape the strategic three-year and annual 12-month Price-Pack Architecture pipeline.
- Collaborate with Brand Marketing, Demand Creation, Channel Development, and Sales teams to identify product and PPA opportunities.
- Guide priority initiatives through governance, from strategic briefing and commercial alignment to implementation.
- Build cross-functional consensus on project priorities, resource allocation, and cost-benefit trade-offs.
- Assess customers, competitors, market trends, and business conditions to identify risks, opportunities, and strategic implications.
- Support decisions that contribute to sales growth, income, profitability, and market share.
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