Promo Writer – Hindi

New
J
JobgetherEntertainment marketing
Remote work from anywhere in IndiaContractMiddle
Salary not disclosed
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Job Details

Languages
Excellent Hindi writing skills
Experience
1–3 years of professional experience in promo writing, advertising copywriting, video scripting, entertainment content, or performance-driven creative production.
Required Skills
Market Research

Requirements

  • Have 1–3 years of professional experience in promo writing, advertising copywriting, video scripting, entertainment content, or performance-driven creative production.
  • Demonstrate excellent Hindi writing skills for natural, engaging, persuasive, audience-appropriate promotional scripts.
  • Understand storytelling principles, narrative structure, emotional engagement, character development, and audience psychology.
  • Be able to write compelling hooks, short-form video scripts, voiceovers, and on-screen promotional text.
  • Understand digital advertising and performance-driven creative content, particularly campaigns designed to generate views and app installs.
  • Be familiar with CTR, thumbstop rate, hold rate, and conversion rates, and use performance insights to improve creative output.
  • Be able to evaluate full episodes and identify high-impact, marketable story elements.
  • Have experience collaborating with video editors and other creative professionals.
  • Be able to conduct market research, understand audience preferences, analyze competitor campaigns, and identify content trends.
  • Bring attention to detail, curiosity, adaptability, and the ability to balance storytelling with measurable marketing objectives.

Responsibilities

  • Develop video promos for microdramas across digital advertising channels and formats.
  • Write Hindi scripts, hooks, on-screen text, and voiceovers that capture audience interest quickly.
  • Watch complete shows and episodes to identify compelling scenes, characters, emotional moments, conflicts, twists, and reveals.
  • Turn each show's central concept and unique selling points into concise promotional narratives designed to generate views and app installations.
  • Collaborate with video editors to communicate creative concepts, refine scripts, and shape promotional videos.
  • Analyze Meta advertising metrics, including CTR, thumbstop rate, hold rate, and install conversion.
  • Use performance data, audience behavior, market research, and competitor analysis to improve promotional content.
  • Test storytelling techniques, hooks, messaging styles, and promotional formats.
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