Vice President, Marketing
J
JobgetherHealthcare technology
Remote position, limited to candidates residing in or willing to work from the eligible U.S. states listed above.Full-TimeVp
Salary not disclosed
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Job Details
- Experience
- At least 10 years of professional experience in marketing, including previous leadership and management responsibilities.
- Required Skills
- Market Research
Requirements
- Hold a bachelor's degree from an accredited college or university.
- Have at least 10 years of professional marketing experience, including leadership and management responsibilities.
- Demonstrate the ability to develop and execute marketing strategies and campaigns that support organizational growth.
- Have a strong understanding of market research, competitive positioning, branding, demand generation, and campaign optimization.
- Demonstrate leadership skills and the ability to foster teamwork, motivate employees, and manage performance.
- Have experience overseeing marketing budgets, departmental operations, and resource allocation.
- Bring creative and analytical capabilities and the ability to make data-driven decisions.
- Be willing to work occasional weekends or evenings and be available on-call as a regular part of the role.
- Be willing and able to travel occasionally as required.
- Currently reside in, or be willing to work from, Florida, Georgia, Iowa, Indiana, Kentucky, Michigan, Missouri, Mississippi, North Carolina, Nebraska, New Mexico, Pennsylvania, South Carolina, Tennessee, or Texas.
Responsibilities
- Develop and implement strategic marketing plans and integrated campaigns for the organization's products, services, and brand.
- Define competitive positioning, brand identity, and corporate messaging in the healthcare technology market.
- Monitor industry developments, market dynamics, and competitor activity to identify trends and market opportunities.
- Develop targeted marketing strategies, advertising channels, promotional initiatives, and events to reach priority audiences and generate demand.
- Oversee the creation and production of marketing materials across print, digital, online, and other communication channels.
- Establish campaign performance metrics, monitor results, and use return-on-investment analysis to optimize initiatives.
- Manage the marketing budget and expenditures, allocating resources to departmental goals.
- Lead, develop, and supervise marketing employees, including recruitment and performance management.
- Establish departmental policies, processes, and procedures and collaborate with sales and other functions on commercial objectives.
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