Email Marketing Automation Specialist

PropertyTekProperty management SaaS

Remote, Philippines-based preferred, Your working day should overlap consistently with US Eastern morning hours.ContractMiddle

SalaryAt least 15 USD per hour

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Job Details

Experience: 3+ years in marketing automation, ideally with at least 1–2 years focused specifically on HubSpot
Required Skills: WordPress

Have 3+ years of marketing automation experience, ideally including at least 1–2 years focused specifically on HubSpot.
Demonstrate HubSpot workflow architecture experience, including designing multi-branch automation from a blank canvas.
Have hands-on experience building lead scoring models.
Have experience building behavioral, firmographic, or lifecycle-based segmentation strategies.
Have experience designing lifecycle-stage email flows, from nurture through renewal.
Have hands-on HubSpot Marketing Hub experience building emails, landing pages, and campaigns.
Have experience building landing pages in HubSpot CMS or page builder tools.
Have strong B2B email copywriting skills and samples to share.
Have experience publishing content in WordPress.
Be able to QA links, personalization tokens, and email rendering.
Be comfortable interpreting email performance data and making recommendations.
Be available for a full-time equivalent of about 160 hours a month, with consistent overlap with US Eastern morning hours.

Design and build multi-branch HubSpot workflows from scratch.
Architect lead scoring models and segmentation logic for property management buyers.
Design lifecycle email flows for nurture, onboarding, activation, expansion, renewal, and win-back.
Set up HubSpot campaigns and build and send emails, including newsletters, one-off sends, and nurture emails.
QA emails and own the marketing email calendar, coordinating sends with Customer Success.
Maintain consistent naming and foldering for HubSpot emails, lists, and campaigns, and manage UTM tracking.
Write copy for automated email workflows and build and publish landing pages in HubSpot.
Publish blog posts and pages in WordPress.
Maintain and optimize nurture flows, monitor email performance, and recommend improvements.
Maintain workflow data hygiene, including list membership, enrollment and re-enrollment logic, and suppression rules.

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