Marketing & Alliances Director
J
JobgetherTechnology consulting
Fully remote position based in the United StatesFull-TimeDirector
Salary120,000 - 240,000 USD per year
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Job Details
- Experience
- At least 8 years of combined experience in B2B marketing, partner marketing, strategic alliances, business development, or related professional services roles.
- Required Skills
- Project Management
Requirements
- At least 8 years of combined experience in B2B marketing, partner marketing, strategic alliances, business development, or related professional services roles.
- Experience developing and implementing marketing strategies for brand positioning, demand generation, business development, and revenue growth.
- Background in technology consulting, professional services, enterprise software, or a comparable B2B environment.
- Strong understanding of the Salesforce partner landscape, sales organization, practice areas, competencies, service offerings, and strategic priorities.
- Experience developing and executing partner marketing or channel programs with sales teams and external partners.
- Knowledge of brand development, marketing communications, integrated campaign execution, content strategy, and demand generation.
- Experience measuring marketing effectiveness, pipeline contribution, and partner engagement, and using data to guide decisions.
- Ability to communicate technical services and complex business capabilities through clear messaging tailored to executive, commercial, and partner audiences.
- Ability to collaborate with sales, marketing, consulting, business development, and executive leadership teams.
- Ability to manage multiple initiatives, budgets, priorities, and deadlines.
- Preferred: Experience working for or directly with a Salesforce consulting partner, systems integrator, or global systems integrator.
- Preferred: Experience with Salesforce partner programs, opportunity registration, joint go-to-market strategies, co-selling, and joint pipeline development.
- Preferred: Familiarity with marketing automation platforms, CRM reporting, campaign analytics, and marketing project management tools.
Responsibilities
- Develop and execute integrated marketing strategies aligned with business objectives, service offerings, target audiences, and alliance priorities.
- Plan and coordinate multichannel campaigns across digital platforms, email, social media, content marketing, events, and sponsorships.
- Translate technical capabilities and client achievements into value propositions, thought leadership, case studies, and sales enablement materials.
- Align marketing campaigns with sales priorities, account plans, business development initiatives, and revenue targets.
- Develop joint marketing plans with Salesforce partners and build relationships with Salesforce sales and alliance stakeholders.
- Coordinate partner campaigns, events, co-marketing programs, and co-selling strategies.
- Drive leads and opportunities through partner referrals, joint account planning, co-selling, and targeted outreach.
- Support account planning and opportunity coordination, including lead and opportunity registration through partner portals and internal systems.
- Establish metrics and reporting to evaluate campaign engagement, lead generation, partner activity, pipeline contribution, and return on investment.
- Manage marketing budgets, resources, timelines, and priorities across concurrent initiatives.
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