Digital Marketing Manager

S
SquadioSaaS, B2B
Workable workplace: remote; Workable locations: Egypt; Location: EgyptContractManager
Salary not disclosed
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Job Details

Required Skills
SEOLead GenerationDigital Marketing

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven digital marketing experience, specifically within SaaS applications and B2B startups.
  • Strong understanding of B2B marketing strategies, lead generation, and customer acquisition.
  • Proficiency in SEO and SEM.
  • Proficiency in email marketing and social media platforms.
  • Strong analytical skills and ability to translate data into actionable strategies.
  • Project management skills.

Responsibilities

  • Develop digital marketing strategies with cross-functional teams that align with business goals and target B2B audiences.
  • Develop and oversee content initiatives, including blog posts, whitepapers, webinars, and case studies.
  • Optimize website content and manage paid advertising campaigns to improve search rankings and drive targeted traffic.
  • Create, curate, and manage social media content to enhance brand awareness and engage the B2B community.
  • Implement email campaigns to nurture leads, onboard customers, and drive SaaS product adoption.
  • Monitor and analyze marketing performance metrics and provide insights to refine strategies and achieve KPIs.
  • Track industry trends, competitor activities, and emerging technologies in SaaS and B2B.
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