Marketing Specialist
New
J
JobgetherEmail marketing
Based in IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- At least 3 years of professional experience in email marketing, marketing automation, campaign operations, or a related marketing discipline.
- Required Skills
- Microsoft Power BIMicrosoft Excel
Requirements
- At least 3 years of professional experience in email marketing, marketing automation, campaign operations, or a related marketing discipline.
- Hands-on experience with Salesforce CRM, Pardot (Account Engagement), Marketing Cloud Next, or comparable email marketing and automation platforms.
- Ability to build, manage, test, and deploy email campaigns from planning through execution and performance analysis.
- Understanding of audience segmentation, suppression lists, marketing automation workflows, and campaign management.
- Reporting and analytical skills, including developing campaign performance reports and conducting trend analysis.
- Advanced proficiency in Microsoft Excel for organizing, analyzing, and interpreting marketing data.
- Strong attention to detail in campaign setup, data management, testing, and reporting.
- Ability to monitor marketing metrics, interpret results, and translate data into practical recommendations.
- Organizational and time-management skills to manage multiple campaigns, deadlines, and priorities.
- Ability to collaborate with cross-functional stakeholders and align marketing activities with business objectives.
- Familiarity with lead scoring and lead grading models is preferred.
- Experience with Power BI or similar business intelligence and reporting tools is preferred.
- Previous experience supporting B2B marketing teams and campaigns is preferred.
Responsibilities
- Build, execute, and deploy end-to-end email marketing campaigns using Salesforce, Pardot (Account Engagement), Marketing Cloud Next, or equivalent platforms.
- Create and manage audience lists, segmentation criteria, suppression lists, and automated marketing programs.
- Build and maintain Salesforce campaigns and align campaign structures and tracking with marketing objectives.
- Perform campaign quality checks for content, audience selection, links, tracking parameters, and deployment readiness.
- Create and maintain email templates, forms, and landing pages.
- Develop campaign performance reports and dashboards and communicate results to stakeholders.
- Analyze email engagement, campaign performance, and audience behavior to identify trends and improvement opportunities.
- Track and report KPIs, including opens, clicks, conversions, MQLs, and campaign influence.
- Support lead scoring, lead grading, and database health initiatives.
- Recommend data-driven improvements and collaborate with teams to align campaign execution, reporting, and objectives.
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