Head of YouTube (Strategy, Scripting & Team Lead)

New

Remote: we welcome candidates across the United States, Canada, the UK, Europe, Mexico, Central America and South America, including Spain, Portugal, France, Germany, the Netherlands, Poland, Brazil, Panama, Colombia, Argentina and Costa Rica. Exceptional candidates elsewhere are also welcome., At least 4 hours of overlap with US Eastern working hours.Full-TimeManager

Salary$75,000–$150,000 USD annually plus performance bonuses for exceptional results

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Job Details

Languages: Fluent spoken and written English is essential.
Required Skills: Team managementA/B testing

Requirements

Demonstrate a deep understanding of YouTube storytelling and channel growth.
Share published long-form work and explain your contribution.
Show strong creative judgment across topics, formats, ideation, titles and thumbnails.
Understand script hooks, narrative structure, pacing, curiosity, clear explanations and satisfying payoffs.
Be able and willing to write complete first-person, talking-head scripts and improve another writer's work.
Use structured testing with clear hypotheses, useful comparisons, defined success measures and sound interpretation of results.
Show ownership of goals, metrics and KPIs, with command of CTR, average view duration, retention graphs, traffic sources and channel growth metrics.
Have experience managing editors and/or designers, setting standards, giving specific feedback and helping people improve.
Bring strong business judgment; experience with marketing funnels, infopreneurship, online education or edusoftware is highly valued.
Be fluent in spoken and written English and able to write natural, compelling English scripts.
Be available full-time and able to overlap at least four hours with US Eastern working hours.
Use AI tools such as Claude/Codex without over-relying on them, and remain responsible for the voice, accuracy and claims in finished work.

Responsibilities

Set channel growth goals, metrics and KPIs, and plan topics, formats and ideas around audience needs and video performance.
Plan content for new viewers and for viewers learning about Richard and the business's offers.
Build structured tests with clear hypotheses, comparisons and success measures; interpret results and apply learnings.
Develop titles, thumbnail concepts and briefs, run A/B tests, and make repackaging decisions using CTR, retention and traffic sources.
Write long-form scripts when needed and edit and quality-check scripts before filming.
Give editors specific feedback from the first cut and set standards for published videos.
Track subscriber growth, views, audience quality, and YouTube's contribution to leads and sales with the wider marketing team.
Hire, onboard, manage and coach editors, designers and writers; create procedures and checklists for the team.

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