Web Analytics Specialist
F
Fabrity S.A.Web analytics
Workplace type: remote; Country code: PLContractMiddle
Salary80 - 110 PLN per hour net b2b
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Job Details
- Experience
- Minimum 3 years of experience implementing and auditing Google Analytics, including documented GA4 projects
- Required Skills
- SQLHTMLJavascriptGoogle AnalyticsBigQuery
Requirements
- Have at least 3 years of experience implementing and auditing Google Analytics, including documented GA4 projects.
- Have very good knowledge of Google Tag Manager, including web containers, debugging, and dataLayer.
- Have experience building Looker Studio dashboards, including combining multiple data sources.
- Know Consent Mode v2 and have practical experience integrating Google Analytics with CMP platforms in the context of RODO.
- Be able to read and make basic modifications to front-end code, particularly HTML and JavaScript, to diagnose implementations.
- Have experience working with high-traffic websites; media or online publishing experience is preferred.
- Be able to independently conduct audits and present findings to non-technical stakeholders.
- Experience exporting GA4 data to BigQuery and building reports on raw data using SQL is preferred.
- Knowledge of measurement in media, including subscriptions, paywalls, video, AMP, or mobile apps, is preferred.
- Google certifications such as GA4 or GTM, or equivalent, are preferred.
- Experience with alternative or server-side measurement methods, such as server-side GTM, Piano, or Gemius, is preferred.
- Experience migrating or organizing analytics across organizations with multiple websites is preferred.
Responsibilities
- Inventory GA4 implementations across multiple websites, including Google Tag Manager containers, tags, triggers, variables, data streams, and service settings.
- Verify measurement of page views, custom events, cross-domain tracking, internal traffic exclusions, bot filtering, and UTM parameters.
- Review compliance with RODO and the ePrivacy Directive, including CMP integrations, Consent Mode v2, anonymization, and data retention.
- Audit account structure and permissions.
- Prepare an audit report with recommendations and a remediation plan.
- Implement agreed changes in GTM and GA4 or oversee their implementation.
- Design and build a dashboard in Looker Studio or an equivalent tool.
- Prepare management-level and website-specific detailed dashboard views.
- Create technical documentation and conduct a knowledge-transfer workshop for the client’s team.
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