Program Manager, Recruitment Marketing – Talent Community & CRM
New
A
Advocate HealthHealthcare recruitment
Approved Remote Work: WI, IL Divisions: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.Full-TimeManager
Salary54.9 - 82.35 USD per year
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Job Details
- Experience
- Five or more years of experience in recruitment marketing, candidate engagement, CRM strategy, talent attraction, talent acquisition operations, or related disciplines.
- Required Skills
- Project Management
Requirements
- Bachelor’s degree in Marketing, Communications, Business, Human Resources, or a related field.
- Five or more years of experience in recruitment marketing, candidate engagement, CRM strategy, talent attraction, talent acquisition operations, or related disciplines.
- Experience using CRM or marketing automation platforms.
- Experience developing nurture campaigns, lifecycle communications, or audience-based engagement strategies that move prospects through a defined journey.
- Experience collaborating with brand, creative, digital, and technology partners to develop and execute integrated candidate engagement campaigns.
- Strong project management, communication, and stakeholder management skills.
- Strong analytical and reporting capabilities.
- Demonstrated success leading complex, cross-functional initiatives and influencing stakeholders without direct authority.
- Exceptional written communication skills and ability to develop audience-specific candidate content that reflects an employer brand.
- Healthcare industry experience in talent acquisition, recruitment marketing, or employer branding is preferred.
- Experience with Beamery, Avature, Salesforce Marketing Cloud, HubSpot, Marketo, or similar platforms is preferred.
Responsibilities
- Develop and lead the enterprise talent community strategy aligned to workforce priorities.
- Design personalized candidate journeys for physicians, APPs, nursing, allied health, executives, early careers, and hard-to-fill specialties.
- Build scalable programs to increase candidate engagement, improve conversion, and strengthen long-term talent pipelines.
- Establish governance, standards, and best practices for talent community strategy, CRM campaign execution, and candidate engagement programs.
- Develop audience segmentation, campaign calendars, automated workflows, and lifecycle communications.
- Lead campaign planning, execution, optimization, and performance measurement, using analytics, A/B testing, and candidate insights.
- Partner with Employer Brand to develop campaigns, messaging, and candidate communications aligned with brand and creative standards.
- Collaborate with the Talent Acquisition Innovation & Experience team on automation, personalization, reporting, roadmap priorities, user adoption, and process improvements.
- Develop dashboards and executive reporting on talent community growth, campaign performance, engagement, conversion, and recruiting outcomes.
- Partner with Talent Acquisition leaders, recruiters, marketing, digital, and HR stakeholders to support enterprise hiring priorities.
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