Head of Performance Creative
New
J
JobgetherDTC health and wellness
Based in SwitzerlandFull-TimeLead
Salary not disclosed
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Job Details
- Required Skills
- Notion
Requirements
- Have experience leading performance creative strategy for an established, high-growth DTC or eCommerce brand, or a performance-focused creative agency.
- Demonstrate success developing, testing, and scaling paid advertising concepts, particularly on Meta platforms.
- Have experience managing, mentoring, or directing creative strategists and external agency partners.
- Understand direct-response marketing, consumer psychology, persuasive storytelling, conversion-focused creative, and customer acquisition economics.
- Understand ROAS, customer acquisition cost (CPA), attribution, paid media performance, and creative profitability.
- Interpret campaign data, identify patterns, and translate insights into creative decisions.
- Bring creative judgment across advertising concepts, copywriting, scripts, UGC, video, static assets, and other performance marketing formats.
- Manage multiple campaigns, product categories, stakeholders, or production partners simultaneously.
- Build repeatable systems while maintaining creative agility; demonstrate organizational, prioritization, and decision-making skills.
- Communicate in writing and collaborate effectively in a distributed, remote-first environment.
- Remain actively involved in creative strategy and briefing while operating at a senior leadership level.
- Experience with health, wellness, consumer technology, connected devices, or premium consumer products is desirable.
Responsibilities
- Develop and execute creative testing strategies aligned with customer acquisition, product priorities, and profitability goals.
- Use customer research, audience psychology, competitor analysis, market trends, and campaign performance to identify messaging angles, segments, and advertising formats.
- Build a pipeline of original concepts, iterations, refreshed assets, and campaigns for product launches.
- Mentor internal creative strategists and set expectations for quality, ownership, and accountability.
- Manage agency briefs, creative reviews, performance evaluations, optimization, and resource recommendations.
- Analyze ROAS, acquisition costs, conversion rates, engagement, and media spend to decide which concepts to scale, refine, retest, or stop.
- Develop or substantially refine approximately 10 creative briefs per week across hooks, scripts, UGC, video, static creative, product demonstrations, storytelling, and landing-page concepts.
- Establish workflows for research, ideation, briefing, production, approvals, launch, and performance analysis.
- Collaborate with Creative Operations on workflows, quality assurance, scorecards, and decision-making frameworks.
- Apply AI tools and automation to improve research, reporting, creative intelligence, and operations.
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