Global Paid Media Manager
New
G
Goodway GroupDigital advertising
Source API remote eligibility restrictions: Brazil, Colombia, Mexico, PeruFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- Three to five years of experience in social media activation, programmatic media, performance marketing, or a related discipline.
- Required Skills
- Google Analytics
Requirements
- Have three to five years of experience in social media activation, programmatic media, performance marketing, or a related discipline.
- Bring hands-on experience planning, activating, optimizing, and reporting on social programmatic campaigns.
- Have experience supporting commerce, retail media, direct-response, or growth-focused clients.
- Have experience with one or more DSPs and social advertising platforms such as Meta, TikTok, LinkedIn, Pinterest, Snapchat, or X.
- Understand audience strategy, campaign structure, bidding, budget allocation, inventory selection, forecasting, testing, optimization, reporting, troubleshooting, and billing.
- Know pixels, conversion tracking, attribution, brand safety, fraud prevention, viewability, and data-quality standards.
- Have experience analyzing campaign data with Google Analytics, Looker Studio, Tableau, Skai, or similar platforms.
- Demonstrate analytical and problem-solving skills and the ability to turn performance data into clear recommendations.
- Be able to manage multiple campaigns, platforms, priorities, and deadlines.
- Demonstrate client communication and presentation skills, cross-functional collaboration, and the ability to mentor junior team members.
- A bachelor’s degree in marketing, advertising, business, or a related field is preferred.
- SQL experience and paid search experience, including Google Ads or Microsoft Advertising, are helpful but not required.
Responsibilities
- Plan, activate, optimize, and manage social programmatic campaigns aligned with client objectives and customer journeys.
- Develop campaign structures, audience strategies, investment plans, bidding approaches, placement strategies, and testing frameworks.
- Execute and optimize campaigns across DSPs and social platforms, including Meta, TikTok, LinkedIn, Pinterest, and Snapchat.
- Manage campaign performance against reach, frequency, CTR, conversion rate, CPL, CPA, CAC, ROAS, and client-specific KPIs.
- Oversee campaign setup, trafficking, QA, troubleshooting, reporting, forecasting, and billing.
- Ensure brand safety, fraud prevention, viewability, tracking accuracy, and data-quality transparency.
- Present campaign performance, analysis, and recommendations to clients and internal stakeholders.
- Collaborate with strategy, planning, analytics, creative, CX, investment, and account teams; mentor junior team members.
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