Digital Marketing Strategist
New
J
JobgetherCaregiving technology
Based in the United StatesFull-TimeSenior
Salary120,000 - 140,000 USD per year
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Job Details
- Experience
- 3–5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics.
- Required Skills
- SalesforceGoogle AnalyticsSEMrushAhrefs
Requirements
- Bring 3–5+ years of experience in performance marketing, growth marketing, digital marketing, or marketing analytics.
- Have owned marketing channel budgets and made spend recommendations.
- Have developed CAC, LTV, and ROAS reporting to inform leadership decisions and marketing investment.
- Demonstrate hands-on proficiency with Salesforce, Google Analytics 4, Google Search Console, SEMrush or Ahrefs, Meta Ads, and Google Ads.
- Have working knowledge of technical SEO, including site audits, indexing, site structure, and page optimization.
- Be able to turn data and performance insights into clear briefs for writers, designers, and other collaborators.
- Be able to explain complex findings to technical and non-technical audiences.
- Be comfortable establishing processes and making decisions with limited historical data.
- Preferred: experience with two-sided marketplaces, healthcare or caregiving, consumer subscription or on-demand services, or B2B and SaaS marketing.
- Preferred: SQL skills or experience with Looker Studio or Tableau, and familiarity with email marketing platforms such as Klaviyo.
Responsibilities
- Track acquisition performance across paid social, paid search, SEO, email, organic social, and partner placements.
- Deliver monthly reports on customer acquisition cost, conversion rates, lifetime value, and return on ad spend.
- Collaborate with engineering to develop dashboards tracking the customer journey from initial interaction through booking and repeat usage.
- Recommend monthly and quarterly marketing budget allocations based on channel performance, benchmarks, and projected returns.
- Evaluate acquisition opportunities such as sponsorships and partner newsletter placements, and maintain a centralized record of spend and performance.
- Balance family and caregiver acquisition efforts to support marketplace supply and demand.
- Lead technical SEO strategy, conduct site audits, prioritize pages, and develop optimization briefs.
- Work with the content team on seasonal campaigns and turn analytics into recommendations for website, blog, social, and email content.
- Oversee email marketing strategy, deliverability, engagement, and campaign effectiveness.
- Measure healthcare partner campaigns and present findings to technical and non-technical stakeholders.
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