Events & Community Manager
K
KnitMarket research
US-remote friendly with team members across the country., Monday - Friday 9am - 5pm ESTFull-TimeManager
Salary125,000 - 160,000 USD per year
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Job Details
- Required Skills
- Market Research
Requirements
- Experience building or running a community program, such as a virtual community, membership program, or always-on advocate network.
- Track record designing content-led event formats and using proprietary data or a point of view to drive engagement.
- Field marketing experience running programs across different regions with cultural and local sensitivity.
- Customer marketing or advocacy experience, including building one-to-one customer relationships and turning customers into champions.
- Ability to think strategically, operate with some ambiguity, and build new formats.
- Comfort partnering with an operations or campaigns function on logistics without owning those systems.
- Bonus: experience in the market research or insights industry, or familiarity with its conference circuit.
Responsibilities
- Execute Knit's conference presence using the established playbook.
- Plan and run regional roadshows with Product Marketing, featuring thought leadership, product showcases, customer stories, and networking.
- Adapt event programming to each local market.
- Design in-person touchpoints aimed at Fortune 500 and target ICP accounts.
- Build and run an ongoing virtual community for market researchers.
- Develop content-led community formats anchored in Knit's proprietary data and strategic topics.
- Partner with product marketing and thought leadership owners to source data and points of view for community programming.
- Build customer relationships and cultivate advocates, speakers, references, case study participants, and community contributors.
- Partner with Marketing Operations & Campaigns on event lead capture, tracking, and follow-up logistics.
- Work with sales and CS to identify priority accounts and customers for advocacy and in-person touchpoints.
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