Social Media Manager, Reddit
J
JerryAutomotive insurance
Remote; full-time salaried employees must currently reside in AZ, CA, CO, FL, GA, IL, MA, NC, NJ, NV, NY, OR, TN, TX, UT, VA, or Ontario, Canada.Full-TimeManager
Salary$80K - $120K
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Job Details
- Experience
- 2+ years managing organic social or community strategy, with a heavy emphasis on Reddit.
- Required Skills
- Content creationSEO
Requirements
- Have 2+ years managing organic social or community strategy, with a heavy emphasis on Reddit.
- Understand Reddit karma, subreddit dynamics, automods, shadowbans, and the platform’s unwritten rules.
- Write naturally for Reddit communities and avoid corporate-speak.
- Understand how Reddit content feeds into Google SGE, LLMs, and organic SEO.
- Structure posts so they can rank as lasting resources for car owners.
- Handle pushback, skepticism, and tough questions in public threads with empathy and honesty.
- Ideally bring experience in consumer tech, fintech, or insurtech, or a demonstrated track record of growing other types of social accounts.
Responsibilities
- Own Jerry’s official presence across Reddit, including brand-owned subreddits and organic engagement in broader automotive, financial, and consumer communities.
- Establish Jerry’s Reddit voice and determine when to offer technical advice, share a meme, or observe discussions.
- Create informative text posts, deep-dive guides, and visual breakdowns about car ownership, insurance savings, and maintenance.
- Manage threads discussing Jerry with transparent, helpful responses to user concerns.
- Track Karma growth, thread sentiment, share of voice, referral traffic, search indexability, and LLM citations.
- Share Reddit insights, emerging car-owner pain points, and trending topics with Product and Content teams.
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