Senior Data Analyst
New
J
JobgetherDigital analytics
Based in BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Strong written and verbal English communication skills
- Experience
- 4+ years of professional experience in data analytics, digital analytics, measurement strategy, reporting, dashboarding, or performance measurement.
- Required Skills
- SQL
Requirements
- Have 4+ years of professional experience in data analytics, digital analytics, measurement strategy, reporting, dashboarding, or performance measurement.
- Bring deep working knowledge of digital analytics and the ability to define KPI frameworks, measurement strategies, and reporting logic.
- Have hands-on expertise with tag management and data collection, including Google Tag Manager, data layer design, event taxonomies, and validation workflows.
- Have working knowledge of server-side tagging, first-party data collection, identity and cookie behavior, and related technical and measurement tradeoffs.
- Understand consent management and privacy expectations as they relate to data collection and reporting accuracy.
- Understand semantic modeling and how metric definitions support consistency across dashboards and reports.
- Demonstrate analytical judgment and the ability to identify root causes, business drivers, risks, trends, and opportunities.
- Translate data into clear, actionable narratives for diverse stakeholders, including executive audiences.
- Work independently in ambiguous situations and structure loosely defined analytics requirements.
- Have strong written and verbal English communication skills, including executive-level presentation and stakeholder management.
- Collaborate effectively across distributed, multidisciplinary teams and influence without direct authority.
- Use AI-assisted analytics responsibly while maintaining human accountability for judgment, accuracy, governance, and recommendations.
- Have experience with analytics and reporting platforms such as GA4, Adobe Analytics, Looker, Power BI, Tableau, or Looker Studio, and data technologies such as SQL, BigQuery, Snowflake, Excel, or Google Sheets.
- Be familiar with enterprise tag management, consent and privacy platforms, and Agile methodologies; consulting experience is a plus.
Responsibilities
- Lead reporting, dashboarding, measurement, and performance analysis across business areas, channels, and stakeholder groups.
- Define measurement and reporting strategies connecting business questions, KPI frameworks, semantic logic, tracking requirements, and dashboard outputs.
- Own measurement frameworks, tracking plans, solution design references, event taxonomies, and naming conventions for assigned accounts.
- Set technical direction for data collection and tag management, including Google Tag Manager, data layer specifications, and server-side tagging.
- Define tracking QA and validation standards, maintain martech and tag inventories, and recommend remediation for gaps or defects.
- Guide conversion, experimentation, and attribution measurement with CRO, personalization, and media teams.
- Protect measurement continuity during replatforming and migrations through baselines, parity checks, and post-launch validation.
- Analyze structured data and translate trends, anomalies, risks, and opportunities into executive-ready narratives.
- Advise client and internal stakeholders on measurement implications, reporting tradeoffs, dashboard strategy, and reported results.
- Mentor practitioners, review deliverables, and create reusable frameworks, templates, checklists, and documentation.
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