Online Marketing Manager DACH
F
Funded.clubPropTech SaaS
Fully remote in Germany or AustriaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Native-level German language, fluent English
- Required Skills
- SEOWordPressSaaS
Requirements
- Native-level German language proficiency.
- Fluent English language proficiency.
- Hands-on performance, content, or online marketing experience.
- Strong German writing and editing skills with a focus on SEO.
- Ability to analyze underperforming campaigns or pages and implement data-driven improvements.
- Experience with SaaS subscription models, specifically free sign-ups and self-serve funnels.
- Comfortable working within a CMS; experience with WordPress is a plus.
- Paid search campaign experience is strongly preferred.
- Ability to travel to Oslo 3–4 times per year for company meetings.
Responsibilities
- Develop local positioning and content strategy for the German-speaking market.
- Perform competitive analysis to create effective comparison content.
- Manage and optimize the roomsketcher.de website content using the CMS.
- Build the German floor plan gallery with search-optimized original text.
- Run daily paid search campaigns across Google, Microsoft, and Apple Search Ads.
- Improve conversion rates from ad click to sign-up through testing and messaging optimization.
- Publish German how-to videos in collaboration with the video specialist.
- Localize onboarding emails, newsletters, and in-app content into German.
- Respond to customer reviews in German.
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