Senior Scientist (NLP & GenAI) - Consumer Insights, Brand Equity & Trends
New
K
Kratos GrowthConsumer Intelligence
New York, Remote, New York, Country code: US, Regular working-hours overlap across US, Europe, and India time zonesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years in data science, analytics or quantitative research, including at least 2 in consumer insights
- Required Skills
- PythonSQLDatabricksNLPPrompt EngineeringGenerative AIPySpark
Requirements
- 5+ years of experience in data science, analytics, or quantitative research.
- At least 2 years of experience specifically in consumer insights at a CPG/FMCG company, research agency, or social listening company.
- Deep understanding of brand equity frameworks and how they link to share and sales performance.
- Demonstrated experience building category frameworks or taxonomies.
- Hands-on experience with NLP on unstructured text including classification, topic modeling, and LLM-based prompt design.
- Strong statistical proficiency in time series analysis, lead-lag and correlation analysis, seasonality adjustment, and driver analysis.
- Proficiency in Python and SQL.
- Experience with PySpark or Databricks.
- Degree in Statistics, Mathematics, Computer Science, Econometrics, Marketing Science, Psychology, or related quantitative field.
- Master's or PhD in a relevant field is a plus.
Responsibilities
- Design and maintain category taxonomies including benefits, ingredients, formats, and need states across multiple industries.
- Build classifiers to tag consumer text in 20+ languages and monitor precision and recall metrics.
- Build and validate product equity measures against share, sales, and brand tracker data.
- Back-test trend prediction factors against market data to differentiate fads from lasting trends.
- Translate complex model outputs into clear stories and validation studies for global clients.
- Coach fellow data scientists on insights-focused methodology and statistical validation.
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