Sr. Project Marketing Manager and Social Media Head
New
W
WeekdayDigital Marketing
United States. South Africa. Jordan. Lebanon. Romania. Portugal. Poland. MaltaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years
- Required Skills
- Data AnalysisLead GenerationDigital Marketing
Requirements
- 7+ years of professional experience in digital marketing.
- Deep expertise in Performance Marketing and Social Media Marketing.
- Advanced proficiency in managing the Google Ads interface.
- Strong understanding of value-based bidding.
- Proven experience in managing, mentoring, and coaching international teams.
- Ability to conduct funnel analysis and interpret complex marketing data.
- Experience in scaling paid media channels and influencer partnerships.
- Strong technical aptitude for overseeing structured snippets and working with product teams on tracking.
- Demonstrated ability to delegate tasks effectively while maintaining deep involvement in operational details.
- Strong organizational skills with a data-first approach (spreadsheet master).
Responsibilities
- Develop and execute multi-channel marketing strategies to drive high-quality lead growth.
- Optimize and scale landing pages to maximize lead conversion.
- Identify and scale high-performing marketing campaigns and channels.
- Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
- Lead and manage an international marketing team with a focus on mentorship and accountability.
- Track and analyze key marketing metrics and conduct funnel analysis to optimize ROI.
- Coordinate with CRO to test and improve offers, pricing, and promotions.
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