Paid Acquisition Strategist
New
C
Clients BlackboxPerformance marketing
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4+ years
- Required Skills
- Lead Generation
Requirements
- 4+ years of hands-on paid media experience, with a strong focus on Meta advertising.
- Experience managing multiple client accounts simultaneously.
- Proven experience leading client-facing conversations.
- Ability to manage campaigns toward defined performance targets.
- Experience with conversion tracking, pixels, and basic marketing automation.
- Strong communication, organization, and problem-solving skills.
- Experience with lead-generation and appointment-setting campaigns.
- Experience with video sales letter marketing.
- Familiarity with high-ticket or considered-purchase funnels.
- Experience with direct-response advertising.
Responsibilities
- Serve as the primary point of contact and lead strategy for a portfolio of client accounts.
- Lead bi-weekly client calls to discuss performance, strategy, and next steps.
- Prepare and deliver bi-weekly performance reports.
- Build, launch, and optimize Meta lead generation and appointment booking campaigns.
- Manage campaign budgets, audience targeting, bid strategies, and creative testing.
- Translate campaign data into actionable recommendations for non-technical clients.
- Set up and troubleshoot tracking, Meta pixels, and conversion events.
- Configure Calendly integrations, Zapier automations, and lead-routing workflows.
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