Direct Response Creative Strategist
New
T
TriviumHealth and Wellness
Miami, Florida, United States. New York, New York, United States. Washington, District of Columbia, United States. Toronto, Ontario, Canada. Chicago, Illinois, United StatesFull-TimeSenior
SalaryBase $5,000–$10,000/mo; senior $10,000+ depending on experience. Plus performance incentive of 3–5% of spend.
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Job Details
- Experience
- 4+ years
- Required Skills
- Asana
Requirements
- 4+ years of experience in direct response creative strategy.
- Hands-on experience in the health, wellness, or supplement industry.
- Proven track record producing at least one ad that exceeded $100k in monthly spend.
- Fluent in Meta Ads Manager metrics: CPA, nCPA, hook rate, CTR, AOV, RPV, and cohort data.
- Proficiency in research tools including GetHooked, AdSpy, and Meta Ads Library.
- Expertise in video and direct response formats like VSLs and native ads.
- Experience managing, developing, and providing feedback to junior strategists.
- Ability to thrive in a high-performance, lean environment.
Responsibilities
- Own end-to-end creative strategy including angle ideation, market research, and brief development.
- Produce 15 briefs per week across multiple product lines and funnels.
- Lead daily research using GetHooked, AdSpy, and Meta Ads Library.
- Review and provide quality control for briefs created by junior team members.
- Manage creative production workflows using Asana and Frame.io.
- Analyze live performance data to iterate on ad concepts and bridge the gap between media buying and creative.
- Build and lead a creative pod as the role evolves.
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